Supercharging an Insurance Expansion

Standard Life is an insurance company that provides a range of solutions. They offer products like life insurance, pensions, and investment plans to help customers secure their future.

We implemented a comprehensive paid media strategy that utilized Google Ads and Meta to optimize outreach. This strategy involved targeted placements on search results, display networks, and social media channels, ensuring precise audience targeting.

Each ad was A/B tested and optimized for performance metrics like CTR and conversion rates to ensure the best return on investment. Overall, our efforts significantly enhanced Standard Life's visibility and engagement in the market, driving measurable results.