How to Build a Web3 Community: Strategies That Work

MarketingBack
May 5
3 min read

In Web3, community building is essential. Web3 projects, whether in crypto or DeFi depend on engaged communities. A strong Web3 community consists of supporters, contributors, and investors who believe in the project.

A solid community is really important for doing well in this space. Thanks to blockchain, people can earn rewards with tokens and have a say in decisions. This leads to a growing and more involved community.

When it comes to platforms for building Web3 communities, Discord and Telegram are the best choices. We will look at how to successfully create, sustain and maintain a Web3 community on Discord and Telegram.

1. Creating the Community

On Discord, make sure to set up your channels in a clear way and use bots to help with onboarding and verification. Give different roles to identify team members, moderators, and contributors. For Telegram, set up a discussion group and an announcement channel. Don't forget to pin a welcome message that includes community rules and important links to help new members get started.

Discord

Set up structured channels: # announcements, # general, # support, # dev-talk, # tickets systems and more...
Use bots (MEE6, Collab . Land) for onboarding and role assignment.
Create roles for your team, mods, contributors, and early supporters.

Create a group for discussion and a channel for announcements.
Pin a welcome message with community rules and important links.
Use bots (Combot, Shieldy) to filter spam and manage onboarding.

2. Sustaining the Community

Keep the community active by hosting AMAs, voice chats, and interactive events. Reward engagement through XP systems, badges, or exclusive access. Use polls and fun content on Telegram to keep members involved. Regular updates and two-way communication helps build trust and loyalty.

Discord

Host regular events (AMAs, workshops, community calls).
Introduce XP levels or roles to gamify participation.
Enable governance tools like Snapshot for community voting.

Run frequent polls, giveaways, or trivia to drive engagement.
Share bite-sized updates and memes to keep energy high.
Sync updates with Discord to keep all members informed.

3. Maintaining the Community

Create a welcoming and positive space by actively moderating and setting clear rules. Acknowledge those who contribute and promote support among peers. Ensure there's a steady stream of content through updates, highlighting community members, and collabs. Transparency and consistency are key to long-term engagement and retention.

Both Platforms

Actively moderate with rules and consistent enforcement.
Recognize top contributors and promote user-generated content.
Rotate community roles or councils to encourage long-term involvement.
Keep communication transparent, share roadmaps, updates, and setbacks honestly.

Ask For Help

At some stage in every project, trying to handle everything can become a problem. If your team is always dealing with spam, having a hard time growing the community, or just feeling overwhelmed with managing it, it could be the right time to ask for help.

At MarketingBack, we've helped Web3 brands grow and sustain communities. We ensure that all your traffic works seamlessly together and that our team integrates with yours to drive results. This unique philosophy is what sets us apart and helps us create lasting, multi-year partnerships.

The Final

Web3 communities focus on teamwork and shared ownership, where everyone plays an important role in making the project successful and helping it grow.

Everyone is welcome to share their thoughts, ideas, and viewpoints to assist the project in achieving its objectives. This way, everyone can gain and learn something from it.

......And don't forget your memes, it's about having fun too.